A household utility · Est. Nashville
You shouldn't have to remember the things you never wanted to buy.
One delivery a month for the whole household — kitchen, bath, cleaning, and paper. We learn what your home actually uses, so you stop keeping a running list in your head.
Solo $39/mo · Tax and shipping included
- Cancel anytime; processed within 1 business day
- Delivery arrives on a 21–30 day rotation
- Billed on a fixed 30-day cycle
Now delivering in the Nashville, Chattanooga, Knoxville, Memphis, Huntsville, Birmingham and Atlanta areas.
Plans
One flat price, tax and shipping included.
Solo
Just me$39/mo · tax and shipping included
One person, one kitchen, one bathroom.
Start your subscriptionFamily
Three or four$89/mo · tax and shipping included
A full household, children included.
Start your subscriptionXL
Five or more$109/mo · tax and shipping included
Large and shared households.
Start your subscriptionEvery tier includes all four core categories — kitchen, bath, cleaning, and paper. Tiers differ only in how many items and what package sizes arrive, never in which categories you can have.
Verified Tennessee students receive the college rate, re-verified annually. College rate
The problem
Running out is the smallest part of the problem.
The cost of household essentials is not the money. It is the unpaid jobs someone in your home performs every month, most of them in their head.
The noticing.
Someone registers the last roll, the empty bottle, the sponge past saving — and carries it until it is solved.
The five-app tax.
One app for paper towels, another for cleaning spray, a third for laundry detergent, the pharmacy for toothpaste, and the corner store for the brand you actually want. Five orders, five fees, five delivery windows — and surge pricing on the day the paper towels run out.
The errand.
Twenty minutes of traffic each way, a parking lot, and a locked case around the laundry detergent that needs an associate found before you can buy it.
None of it is hard. All of it takes room you would rather use for something else.
What arrives
Four core categories, named in plain words, and growing.
Brands your household already uses. You tell us your preferred items once, and we aim to send them each month against your household's actual usage — substituting like-for-like when something isn't available — so you're far less likely to run out, and don't go back to the store for them.
Kitchen
Dish soap, sponges, trash bags, foil, food storage, dishwasher tabs.
Bath
Toilet paper, hand soap, body wash, shampoo, conditioner, toothpaste, deodorant, cotton.
Cleaning
All-purpose spray, laundry detergent, wipes, gloves, floor cleaner.
Paper
Paper towels, napkins, tissues, and plates for the week you need them.
These four categories are the current core, and they include the everyday personal-care items a household runs through — deodorant, shampoo, toothpaste. The catalog keeps expanding as we learn what households ask for most.
Brands shown are representative. Actual brands vary by availability.
The rhythm
Timed to your usage, not to a calendar you have to watch.
Setup takes about six minutes. After that the month has one fewer thing in it.
Delivery
Arrives on a rotating 21–30 day window, timed to how quickly your household uses what we send.
Billing
Fixed every 30 days, at the same all-in price. Delivery timing shifts; the bill does not.
Changes
Cancel in your account, or reply to any Plenu email. Processed within 1 business day. No phone tree, no fee.
- 1
Quick household scan.
Tell us your household size, a few brand preferences, and what you already have too much of. It takes about six minutes.
- 2
We build your list.
We map your essentials to a delivery rhythm set by how quickly your household uses them. Your first box ships within a few days after your subscription is confirmed.
- 3
Confirm the first run.
You review and adjust before anything ships. Pause the whole subscription in one step.
- 4
Your shelves stay stocked.
Each delivery lands inside the 21–30 day window, packed in Nashville. We adjust as your household changes, and you stop thinking about restocking.
Questions people ask before the first box.
When exactly will my delivery arrive?
Deliveries land inside a rotating 21–30 day window, set by how quickly your household uses what we send. Billing stays on a fixed 30-day cycle, so the charge never moves even when the delivery window shifts.
What if I already have plenty of one thing?
Tell us and we leave it out. Your plan tracks what your household actually uses, so a cupboard full of paper towels means the next delivery arrives without them.
Which brands will I receive?
The brands your household already uses. You set your preferred items once and they arrive monthly against your usage. When one is unavailable we substitute like for like and tell you what changed.
Does the price change?
No. Tax and shipping are included.
How do I cancel?
Cancel in your account, or reply to any Plenu email. Processed within 1 business day. No phone tree, no fee, no retention offer.
What if I live outside your delivery area?
Signup stops before payment and we add your email and ZIP to the expansion waitlist. You are not charged, and we write to you when your area opens.
Now delivering in the Nashville, Chattanooga, Knoxville, Memphis, Huntsville, Birmingham and Atlanta areas.
Additional Tennessee markets and neighboring states follow as capacity allows. Join the waitlist and we will write to you when your area opens.
- Now delivering
- Waitlist