Why we built Plenu.

We started with one question. Why does running a home — the boring, repeatable half — take as much mental space as the work that actually pays the bills?

The answer was that nobody had built household essentials as a utility yet. There are five apps to track what you're running out of. Five fees. Five delivery windows. Surge pricing on the day the paper towels run out. Everybody who runs a home knows this, and most of us have accepted it.

Plenu is built to replace the entire reorder loop. One subscription. One delivery date. Real brands sized to your household. The boring half of running a home, made boring on purpose — so you can stop noticing it.

We're starting in Nashville because we live here. We're starting with 300 Founding Members because that's the right size to listen carefully and adjust. If you sign up before the cohort closes, your founding rate stays with you for as long as you stay subscribed.